MY CV
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ÁLVARO HERNANDO LLANOS BÁEZ
Winnipeg, MB
besimplegd@gmail.com
+1 204 698 0119
LinkedIn
HIGHLIGHTS OF QUALIFICATIONS
• Over 15 years of progressive experiencein graphic design, brand management,
and corporate identity development across international territories and Canadian operations.
• Proven track record in Graphic Direction,leading visual communication frameworks
and asset migrations from non-editable formats to standard enterprise design files.
• Specialization in end-to-end branding solutions,executing multimedia editing, typography,
UI/UX asset mapping, and product photography to drive market positioning.
• Strong business and marketing acumendeveloped through advanced administration studies,
focusing on marketing analytics, cross-functional collaboration, and client relationship management.
WORK EXPERIENCE
LENAJ Inc., Remote (Canada)
Graphic Advisor and Senior Designer | 2023 – Present
• Conceptualized and engineered high-visibility branding architectures and visual identity guidelines for enterprise clients,
increasing brand alignment across target regions.
• Directed the technical design and manufacturing layout for custom merchandise and challenge coins, managing stakeholder
specifications for multiple global embassies and consulates.
• Spearheaded the production and delivery pipeline of multimedia marketing collateral, ensuring rigid adherence to corporate
branding benchmarks and compliance standards.
• Managed international client portfolios from a design perspective, conducting consultative brief evaluations to
translate business metrics into impactful visual assets.
HML Traductor, Bogotá, Colombia
Graphic Director | 2018 – 2024
• Formulated and executed the overarching graphic communication strategy,
establishing a cohesive visual identity that modernized the company's market presence.
• Re-engineered workflows for legacy document management, developing a standardized pipeline
to convert uneditable, non-vector files into fully editable, production-ready enterprise assets.
• Controlled the end-to-end production of digital advertising and multimedia material,
utilizing localized formatting standards to enhance audience engagement.
• MOvercame operational bottlenecks by integrating advanced workflow techniques for subtitling and dubbing,
ensuring flawless alignment with multi-language requirements.
Branding Solutions, Bogotá, Colombia
Graphic Advisor and Senior Designer | 2016 – 2018
• Built comprehensive visual identity systems, designing branding architectures and tactical graphic
communication strategies for diverse commercial portfolios.
• Supervised large-scale pre-print production workflows, executing accurate file imposition, color separations,
and technical validation prior to press distribution.
• Planned and built customized website layouts and frontend web interfaces,
ensuring a uniform visual narrative across digital customer touchpoints.
• Advised executive leadership on emerging market trends to steer cross-channel advertising campaigns,
minimizing asset iteration delays and driving client retention.
EDUCATION
Red River College Polytechnic | Winnipeg, MB
Graduate in Business Administration (Major in General Studies)
Corporación Universitaria Taller 5 | Bogotá, Colombia
Professional Technician in Graphic Design
Honours & Recognition: Graduated with Honourable Mention and Academic Congratulations; served as University Magazine Editor
CERTIFICATIONS
Branding and Brand Management – Instituto IFIC, Valencia Spain
Complete Web Development Bootcamp Dr. Angela Yu, The App Brewery (In Progress)
Blender Character Creator v2.0 for Video Games Design – GameDev.tv Team
Photography Masterclass: Complete Guide to Photography – Phil Ebiner, Video chool
Canadian Accredited Insurance Broker (CAIB 1) – IBAM through Red River College
Google Analytics Certification / Social Media Management – HubSpot Academy
FREELANCE EXPERIENCE
RAIZAL DESIGN
PILAR LEYVA
BRANDING, WEB DESIGN, WEB DEVELOPMENT.
PROYECTO TEMPO
WEB DESIGN, WEB DEVELOPMENT.
JOHN GARZÓN |
SUSHI TEPPANYAKI.
BRANDING, PRODUCT PHOTOGRAPHY.
CUARTETO SANTAFÉ
WEB DESIGN, WEB DEVELOPMENT.
AREA 3 DESIGN
ENSAMBLE
ANTÓNIO ZORRO
Graduating Project
UNIVERSIDAD DEL ROSARIO
KEIKA
BRANDING, PRODUCT PHOTOGRAPHY
NORNAS
ADVERTISING DESIGN, VIDEO PRODUCTION, BRANDING, PHOTOGRAPHY, ILUSTRATION.
DUVAN ARCOS
BRANDING, ADVERTISING DESIGN, ILLUSTRATION
KALKOL FOOD
IQVIA COLOMBIA
LAYOUT AND EDITORIAL DESIGN.
MARKETING DISFUNCIONAL
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